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It won’t happen to me – an analysis of the UK disability market
In the brave new, post-RDR world, we could see advisers flocking to protection to provide commission income to make up for losses of investment business income; spending cuts could be great news for protections providers and distributors. Alternatively, the difficulty of getting comparative quotes, completing lengthy applications and, finally, waiting for ever to get a rated acceptance might just kill the golden goose;
CWC Research is association with Kevin Carr Consulting will be conducting a detailed study on distribution of disability insurance in the UK, now and in the future. This will be a comprehensive piece of work looking across the whole market with a broad range of stakeholders
We will gain an understanding of:
We will draft an initial questionnaire after consultation with relevant experts; providers and other relevant parties will be asked to add or edit content to ensure accuracy and that all relevant issues are covered.
Interviews will be carried out with some 75 intermediaries of all types – IFAs, tied advisers, mortgage brokers, bancassurers (including initial pilots to test questionnaire).
In addition, insurers will be invited to complete a questionnaire; all participants will receive a summary of responses.
Other relevant parties will be interviewed.
Recognised experts in specific areas will be asked to make contributions.
We will be looking at all disability conditions and solutions. Products to be included will be income protection and critical illness plus PPI and MPPI.
The work will focus on long-term products predominantly as well as low cost alternatives. We are only concerned with very short-term products, 12 – 24 months, in as much as they represent competition to long-term products in the minds of some distributors.
We will be looking at:
Who should buy this study?
The study is primarily aimed at those who wish to increase sales of disability products. We believe that RDR will result in greatly increased opportunities for protection sales, especially disability covers.
The research will benefit those involved in product design, marketing and processing disability products.
Those who have a secondary interest, for example those looking at the relationship between state and insured benefits would benefit from the written report.
The research findings will be correlated on Excel spreadsheet. This enables subscribers to sort and analyse the data to suit their specific requirements.
A detailed written report will be provide analysis of the research data, a summary of provider views plus contributions from industry experts.
A PowerPoint presentation will be included so that the highlights can be presented when required.
The fieldwork will be carried out in Q1 2011. The report will be delivered in early Q2.
Holly Mackay - Managing Director, The Platforum
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